Erinnerungen, die festgehalten werden.

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Your child's digital memory world

Capture what passes by much too quickly.

To Shop

LUMI connects a loving plush toy with a digital memory world where the most beautiful childhood moments—photos, videos, and more—are collected, preserved, and experienced together.

Tap for magic

NFC on the foot

Memory bear, memory bunny, and memory elephant with visible NFC foot patches on a flower meadow

The Memory Flower

Every moment lets your story grow further.

Smartphone mockup with growing memory flower, photos, and milestones

A soft companion. A foot full of memories.

  • Photo
  • Video
  • Voice Memo
  • Text & Milestone
How LUMI works

More than a plush toy: For comforting, listening, and laughing—and to let childhood memories grow together.

The memory world

A world that grows with your story.

Overview of the LUMI memory world with milestones, a growing flower, earliest days, and the bunny, bear and elephant.

First, your memory world begins. Then it grows with every little and big magical moment.

Your story grows like a little tree.

Memory tree with milestones and the LUMI bunny.
An open memory flower called Our first Christmas with photos and a little Christmas story.
Tap a flower and open its little story.

From the earliest days to today, every flower keeps a photo, video, voice note or little story.

Parents manage

Save new memories with ease.

Parents manage milestones in the LUMI memory world.

Visitor link

Invited family follows along.

Grandparents follow a memory world through a personal visitor link.

Family keychain

NFC or QR opens the same world.

LUMI bamboo family keychain with NFC symbol.

Just one touch.

Three-step guide: Hold phone to the foot, NFC detects the animal and the memory page opens

The marked foot is the bridge between the animal and the personal memory page. The process remains intentionally simple and only requires an NFC-enabled smartphone.

Choose your companion

Bear, bunny, elephant or surprise companion?

All four companion options carry the designated NFC foot as a bridge to the personal memory page. Prices, material and safety details will follow with production approval.

All animals

Memory animals

LUMI Bear

The LUMI Bear combines comfort with a private digital memory world. Tap its NFC paw patch to open photos, videos, voice notes and stories that grow with every new moment.

Waitlist

Join the waitlist

Swipe or use arrow keys to navigate

LUMI Bear, 1 of 4

Connected together

Far away, yet so close

Share the link – and let grandma, grandpa & co. follow the growing flower and the most beautiful childhood memories.

Grandma and grandpa in Canada and a child in Italy follow the growing memory flower together via the shared link
In the middle of family life

Three animals. Countless shared stories.

Bear, bunny and elephant don't just accompany the nursery. They travel with you, comfort you, wait in the pram and open the way to your memories on the go.

Memory bear in a meadow opening the memory page

The bear at the family picnic

A moment in the green becomes a new chapter directly via the NFC foot.

Memory bunny in the pram with opened memory page on the smartphone

The bunny on the go

With you in the pram – and the whole memory world accessible on your smartphone.

Memory elephant on the meadow path opening the memory page

The elephant on a discovery tour

Excursions and first adventures get their place in the growing memory tree.

Memory page with growing flower tree, photos, milestones and management view
The memory software

Your story grows like a little tree.

Birth, first smile, first step or favourite trip: The software idea shown organises personal moments as blossoms along a growing memory tree.

A tree that grows with you

Every new milestone adds another chapter to the family history.

Photos for the moment

Pictures are directly linked to the respective event.

Title and date

Moments remain organised and easy to find later.

View and manage

The interface shown separates quiet viewing from conscious editing.

„
We don't just preserve things. We preserve what they mean to us.

The idea behind Erinnerungstier

A journey in three chapters

From the first thought to later retelling.

The animal remains tangible in everyday life. The memory page gives photos, dates and little family stories an organized place.

  1. 01

    An animal becomes a companion

    Bear, bunny or elephant finds its place in your family.

  2. 02

    The NFC foot opens the door

    A touch with the smartphone leads to the personal memory page.

  3. 03

    The memory tree grows

    A shared story emerges from individual photos and milestones.

From the family guide

Knowledge and ideas that accompany you a bit.

To the family guide
@pssst.mama
More family moments

Pssst … the story continues on Instagram.

Little thoughts, honest family moments and LUMI news — lovingly collected at @pssst.mama.

Connection · Memories · Family life

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Latest glimpses

Instagram

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Questions & Answers

What families want to know before starting.

We answer what is already certain and openly state which product and data protection details still need to be bindingly approved before sale.

Which animal accompanies your story?

Get to know bear, bunny and elephant and discover their NFC memory world.

To the animals