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LUMI connects a loving plush toy with a digital memory world where the most beautiful childhood moments—photos, videos, and more—are collected, preserved, and experienced together.
NFC on the foot
The Memory Flower
Every moment lets your story grow further.
A soft companion. A foot full of memories.
More than a plush toy: For comforting, listening, and laughing—and to let childhood memories grow together.
The marked foot is the bridge between the animal and the personal memory page. The process remains intentionally simple and only requires an NFC-enabled smartphone.
All four companion options carry the designated NFC foot as a bridge to the personal memory page. Prices, material and safety details will follow with production approval.
Der starke BeschützerErinnerungstiere
Der LUMI Bär verbindet Geborgenheit mit einer persönlichen digitalen Erinnerungswelt. Über seinen NFC-Fusspatch öffnen sich Fotos, Videos, Sprachaufnahmen und Geschichten, die mit jedem neuen Moment weiterwachsen.
Some details are currently shown in German
Learn more about LUMI Bär
Der Erinnerungsbewahrer
Der sanfte Begleiter
Er findet euchSwipe or use arrow keys to navigate
LUMI Bär, 1 of 4
Share the link – and let grandma, grandpa & co. follow the growing flower and the most beautiful childhood memories.
Bear, bunny and elephant don't just accompany the nursery. They travel with you, comfort you, wait in the pram and open the way to your memories on the go.
A moment in the green becomes a new chapter directly via the NFC foot.
With you in the pram – and the whole memory world accessible on your smartphone.
Excursions and first adventures get their place in the growing memory tree.
Birth, first smile, first step or favourite trip: The software idea shown organises personal moments as blossoms along a growing memory tree.
Every new milestone adds another chapter to the family history.
Pictures are directly linked to the respective event.
Moments remain organised and easy to find later.
The interface shown separates quiet viewing from conscious editing.
A memory animal should not just wear an NFC foot. It gets a role in everyday family life – as a silent companion for all the moments that need closeness.
When the world feels a little too big for a moment.
For first steps and every step that follows.
For stories, thoughts and quiet little secrets.
For silly moments and shared happiness.
So special moments always keep their place.
As a familiar companion through small and big days.
Together we will experience so many beautiful moments. I can hardly wait.
We don't just preserve things. We preserve what they mean to us.
The idea behind Erinnerungstier
The animal remains tangible in everyday life. The memory page gives photos, dates and little family stories an organized place.
Bear, bunny or elephant finds its place in your family.
A touch with the smartphone leads to the personal memory page.
A shared story emerges from individual photos and milestones.
We answer what is already certain and openly state which product and data protection details still need to be bindingly approved before sale.
Get to know bear, bunny and elephant and discover their NFC memory world.
To the animals
